Supporting Minority-Owned and Operated Businesses

It has become clear in recent months that the beverage alcohol industry is much less diverse than it should be and in many cases lags far behind other industries. At ReserveBar, we've committed to helping grow minority and women-owned businesses and pushing our industry forward. In the first two months of our Spirited Change Initiative we've partnered with brands big and small and have already committed to more than $500k in marketing spend and waived fees in support of these businesses. And we're reaching out to more every day.

We are committed to the transformation of our business into one that promotes equality for all by taking actions to improve diversity in our company, brand and retailer partners and the beverage industry as a whole. We are excited to share these BIPOC and female-owned brands with you and encourage you to support them with us! Is there a brand you think we should know about? Contact us at spiritedchangeinitiative@reservebar.com.

Less than 5% of all wine & spirits brands are owned by women or people of color.


Featuring:
Ten to One and Gem & Bolt


Less than 5% of all wine & spirits brands are owned by women or people of color.

Serving Quality and Equality Video

Shop Collection: Serving Quality and Equality

Good Spirits Delivered. Read reviews that our past customers have left about their ordering and gifting experience.