SUPPORTING
Minority-Owned
& Operated Businesses
We are committed to the transformation of our business into one that promotes equality for all by taking actions to improve diversity in our company, retailer partners, and the beverage industry. We are excited to share these BIPOC and women-owned brands with you and encourage you to support them with us.
The Spirited Change Initiative
It has become clear that the beverage alcohol industry is much less diverse than it should be and, in many cases, lags far behind other industries. At ReserveBar, we're committed to helping grow BIPOC and women-owned businesses and pushing our industry forward. We've partnered with brands, both big and small, to drive more than $5M to support these businesses.
EXPLORE MORE OF
Ten to One Rum
For too long, rum has struggled to move beyond its complicated history. At Ten To One, we’ve endeavored to build a brand that is “elevated but not exclusive,” grounded in authentic elements of Caribbean culture and heritage, with a narrative that is both compelling and contemporary.
Discover the story of Ten To One.
All Spirited Change
