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Supporting Black-Owned and Operated Businesses

We are committed to the transformation of our business into one that promotes equality for all by taking actions to improve diversity in our company, brand and retailer partners and the beverage industry as a whole.

"We can do better. We must do better. We will do better."


Featuring
Uncle Nearest and Fawn Weaver

Part of that goal is to feature businesses like Uncle Nearest. Uncle Nearest Premium Whiskey is inspired by the best whiskey-maker the world never knew, the first known African-American master distiller, Nathan “Nearest” Green.

The most award-winning American Whiskey (or Bourbon) in 2019, this premium Tennessee Whiskey was recently named to Oprah's Favorite Things 2020.

Discover the origin story of Uncle Nearest in the video below.

"We can do better. We must do better. We will do better."


The Spirited Change Initiative

We're reaching out to BIPOC and woman owned businesses across the US. In the short existence of our Spirited Change Initiative we've partnered with brands big and small and have already committed to more than $500k in marketing spend and waived fees in support of these businesses. And we're just getting started. We are excited to share these black-owned brands with you and encourage you to support them with us! Is there a brand you think we should know about? Contact us at spiritedchangeinitiative@reservebar.com.
Black-Owned and Operated Spirits Businesses Video

The Spirited Change Initiative

We're reaching out to BIPOC and woman owned businesses across the US. In the short existence of our Spirited Change Initiative we've partnered with brands big and small and have already committed to more than $500k in marketing spend and waived fees in support of these businesses. And we're just getting started. We are excited to share these black-owned brands with you and encourage you to support them with us! Is there a brand you think we should know about? Contact us at spiritedchangeinitiative@reservebar.com.

Shop Collection: Black-Owned and Operated Spirits Businesses

Good Spirits Delivered. Read reviews that our past customers have left about their ordering and gifting experience.