Jose Cuervo® Reserva de la Familia®

For over 10 generations, Reserva de la Familia® was a family secret only shared with the closest of friends. In 1995, to celebrate their 200-year anniversary, the family decided to share this special blend of Tequila reserve with people who truly savor an exceptional taste. Only the finest 10-12 year-old agaves are hand-selected,and only the most flavorful inner portion of the agave’s heart is used to make this award-winning 100% Blue Agave Extra Añejo Tequila. It is aged for a minimum of two years in the Cuervo family's private cellar and combined with family reserves as old as 30 years.

The bottle is made of brown, hand-blown glass, and is individually numbered and sealed with wax. Every year, the Cuervo family commissions a Mexican artist to design the new limited edition collectible box, making Reserva de la Familia® the ultimate gift. This year's collectible box artist, Carlos Aguirre, is considered one of the founders of contemporary art in Mexico.

Serve in a snifter to fully appreciate the complex flavors and aromas.

JORGE PARDO COLECCIÓN

Jorge Pardo was selected as this year’s Reserva de la Familia artist collaborator for his legacy of blending the principles of fine art and design to create contemporary paintings, sculptures, installations and architecture. His work, which employs a broad palette of vibrant colors, eclectic patterns, and natural, industrial materials, has been featured at many museums and galleries around the world including the Gagosian (New York), the Museum of Modern Art (New York), the Pompidou Center (Paris) and Tate Modern (London).

The artwork tells the story of jimadors working in the agave fields. Within the designs, ‘coas de jima’, which translates to hoes for harvesting, are reflected prominently to explore the experience of farmers and how they know what agave to select in order to produce the best tequila. Originally derived from photographs, the box art gives an optical illusion of superimposed lines, creating an effect of movement. In his box artwork, Pardo also shares a panoramic vision that integrates mountains and vast landscapes as part of everyday life for the jimadors.

ABOUT JORGE PARDO

Jorge Pardo was born in Havana, Cuba in 1963 and studied at the University of Illinois, Chicago, and received his BFA from Art Center College of Design in Pasadena, California. Pardo’s artwork explores the intersection of contemporary painting, design, sculpture, and architecture and has been the subject of solo exhibitions and numerous public collections including the Gagosian Gallery, the Museum of Modern Art and Tate Modern. He has been the recipient of awards including the MacArthur Fellowship Award (2010); the Smithsonian American Art Museum Lucelia Artist Award (2001) and the Louis Comfort Tiffany Foundation Award (1995). Pardo currently lives and works in Merida, Mexico.

Bottle Size: 750ml

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